Most of it on autopilot. Reclaim inserts a moment of science-backed friction between the impulse and the scroll — and gives you your life back.
Adding just 5 seconds of friction reduces app usage by 31% — Nature Human Behaviour, 2022
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Every app on your phone was engineered by teams of PhDs in persuasive design to override your prefrontal cortex. Discipline isn't enough. You need a system that works at the neurological level.
Variable reward schedules — the same mechanism behind slot machines — are hardwired into every major social app. Your dopamine system was never designed to resist them.
Knowing you used Instagram for 3 hours doesn't stop you doing it tomorrow. Information alone never changes habitual behaviour — implementation intention does.
One tap — "Ignore Limit for Today" — and you're back in the scroll. The friction is cosmetic, not behavioural. It does not interrupt the habit loop at the right moment.
Not a new idea. Not gamification for its own sake. Every mechanic in Reclaim is backed by peer-reviewed research on habit formation and behaviour change.
A friction intervention that adds a brief delay before app opening significantly reduces usage without requiring blocking. The pause re-engages the prefrontal cortex.
People who set a specific "when X, I will do Y" plan — called implementation intentions — are far more successful at changing behaviour than those who rely on motivation alone.
Habit change is dramatically more successful when shared. A peer who checks on your progress — not a bot, not a notification — is the single most powerful behaviour change tool.
The sunk cost effect works in your favour here. People who pay for a habit-change tool are significantly more likely to persist past the first two weeks — the critical window for rewiring.
Reclaim doesn't block your apps. It intercepts three critical moments in your day — and over 21 days, rewires them.
When the impulse to scroll hits, open Reclaim instead of Instagram. Hold the ring for 5 seconds while breathing through it. The ring fills as you hold. That pause — short as it is — re-engages your prefrontal cortex and breaks the autopilot loop. Most of the time, you'll choose not to scroll.
Every morning, Reclaim shows you your intention for the day and a 10-second check-in. That single habit — Reclaim first, not Twitter — is an implementation intention that anchors the whole day. Research shows the first thing you do in the morning predicts the rest of it.
Invite 2 or 3 people to your private Circle. See each other's streaks. Send real encouragement — not likes. A human who knows your goal and checks on you is worth more than any notification. This is the mechanic that separates people who last 3 weeks from people who last 3 months.
Hold for 5 seconds (you set the duration — up to 15). Breathe through it. The physical act interrupts the habit loop before it completes. Your first line of defence.
10 seconds every morning. One intention. Open Reclaim before anything else. The first app you open in the morning becomes your anchor habit within 2 weeks.
XP for every urge resisted. Weekly trend charts. A streak that you'll actually want to protect. Positive reinforcement for the right behaviour — not shame for the wrong one.
Invite up to 3 people. Private. No leaderboards. No competition. Just real people who know your goal and cheer you on. The single most effective behaviour change mechanism known to science.
A structured daily plan that gradually reduces your screen time target week by week. Sustainable, not cold-turkey. Built on the 21-day habit formation research by Lally et al., UCL.
After each friction moment, a quick tap: Bored? Anxious? Just habit? Over time you'll see patterns. Awareness that actually leads somewhere — because it comes right at the moment of behaviour.
Blocking apps treats the symptom. Reclaim changes the habit — so you don't need an app to stay in control forever.
| Feature | Reclaim | Opal | One Sec | Forest |
|---|---|---|---|---|
| Behavioural friction (not blocking) | ✓ | ✗ | ✓ | ✗ |
| Morning intention ritual | ✓ | ✗ | ✗ | ✗ |
| Social accountability (Circles) | ✓ | ✗ | ✗ | Limited |
| Works without system-level setup | ✓ | Partial | ✗ (requires iOS Shortcuts) | ✓ |
| Structured 4-week program | ✓ | ✗ | ✗ | ✗ |
| Science-cited design | ✓ | ✗ | Partial | ✗ |
| Price per month | €4.99 | €6.99–19.99 | €2.99 | €1.99 one-time |
Simple pricing at launch. And the research is clear: paying for a habit-change tool makes you significantly more likely to use it.
"I'd tried every app blocker. They all just made me angrier. The hold ring is different — that 5 seconds genuinely breaks the loop. I don't know why it works, it just does."
"The morning ritual is the thing. I open Reclaim before anything else and that single swap changed my whole morning. I didn't believe it would work. It did."
"I would have quit in week 1 without my Circle. My friend sends me a message every morning just saying 'how's the streak?' That's it. That's all it takes."
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